My
pride in joining the Charoensin Group
is based not only on the building
of business growth and the distinctive
administrative system which is unlike
any other businesses but also based
on the good family atmosphere, true
determination in the strengthening
of the business and dedication given
to work by the pioneering generation
and handed down to the new wave. Each
generation had continued the work
in a continuous and dedicated fachion.
This provides
a stimulus for a belief and faith
in a Thai style of management which
embraces a western style of management,
while combining it with a seniority
system and smooth family relationship.
This provides an important contribution
which enables the management of the
Charoensin Group to progress and succeed.
All these components
provided the spark which leads to
new business ideas in its own style.
From the tanning business which had
been handed down within the Charoensin
Group and going on to new international
businesses in response to globalization,
all the while adhering to its own
management style and retaining the
trust and confidence of multi-national
shareholders. The Charoensin Group
managed all this while standing proudly
upon its key philosophy of loyalty
and sincerity.
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